INFORMATION REQUEST
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Information requestSpas are spaces designed to improve general wellbeing through a range of professional services that stimulate mind, body and soul renewal. Freixanet Experience advises you with the aim to adjust all the determinant parameters to achieve it.
The large know-how and the expertise of the Freixanet Experience team make it posible. To sum up, we work together for the same goal: optimize your spa, regardless it is still a project or it is already launched.
COMPREHENSIVE PROJECT
How to define and implement a successful strategy for your spa business?
Philosophy of the centre, atmosphere, marketing, PR, launch planning, products, special treatments, members’ club, organisation, staff recruitment, HR, software, spa manual, operating account, management monitoring…
Freixanet Experience will provide you with all you need to launch or boost your venture in the wellness world. By hiring our services you will receive a first-rate facilities and you will be embarking on a process leading to the creation of a profitable business.
Philosophy and strategy
A well-defined strategy is essential to get a profitable spa. In this way, it has to be taken into account the features of the project as well as its location. Likewise, setting rightly the spa philosophy is one of the key factors to define a successful comprehensive project, as it the thread that brings together all the differential values of the strategy. When these values are applied in the whole wellness area the visit to the spa becomes a unique experience.
In this way, Freixanet Experience will help you in:
- Developing the spa philosophy.
- Implementing the strategy into the spa services in function of the target and taking into account the situation of the industry.
- Setting of unique and bespoke treatments.
- Ambience.
Once the philosophy is defined, it is necessary to face the next critical phase in order to come up with a profitable business plan: how to implement this philosophy into the spa.
The spa must be an experience to senses, since the coming until the going of the user. It is like entering in a unique world, where everything is in perfect balance. And to achieve it an excellent facilities are as important as taking care of details in all the zones of the spa.
The Freixanet Experience department will assess you to set the perfect atmosphere for your spa:
- Creation of ambience and atmosphere in cabins zone and spa.
- Support in interior design: finishings, materials, lighting, temperature, colors, logical circuit…
- Creation of spa signposting.
- Creation of procedures for flowers, plants, candles, daily decoration adjustments, treatment rooms adjustments, towels circuit…
Summing up, the energy of your spa is expressed through the interior decoration and the ambience. Your clients will feel the difference and they will be longing for coming back to your centre.
MARKETING
How to attract your clients?
The best facilities and a perfect atmosphere are useless if your target do not know your wellness centre. Likewise, any marketing initiative must respect the image drawn by the philosophy of the centre. That is why a suitable marketing plan is critical to your business.
Our know-how will be the support of your spa to reach your clients:
- Advicing in the creation of the corporate image.
- Assessment in the collateral design and promotional material.
- Assessment in Marketing & Sales activities.
- Support in the facilities launching for the initial photoshooting.
- Planning of press releases.
- Assessment in the VIP treatment.
- Asesoramiento en el trato de las personas VIP.
HR CONSULTANCY
How can we build a professional team?
The staff team is a basic asset of your spa, as it is at the service of clients to offer them care and professionalism. At Wellness Management, we will advise you when you need to change the human resources of the spa to suit its real needs.
All the staff of your spa must have one objective in common: to maximise customer service. And, to achieve this, you can count on the experience of Freixanet Saunasport in the most important areas in building an excellent spa team:
- Making a careful selection of various professionals, taking the requirements of each area into account.
- Considering training as an integral part of the business. Good preparation and a policy of ongoing training are essential.
- Establishing a suitable wage plan.
- Promoting a Human Resources policy aimed at motivating the work team, which must include a fair system of assessing the performance of each one of its members.
- Preparation of the HR structure.
- Definition of general and specific tasks.
- Job descriptions.
SPA MANUAL
How does a spa operate on a daily basis?
The development of a Spa Manual consists of carrying out a complete description of the daily operations of all the relevant areas of the centre, including the standard of quality and its periodic monitoring.
Making the daily success of the spa a reality, keeping it in perfect conditions and implementing criteria for efficient customer service is in the hands of the workforce. To this end, the Spa Manual includes the following sections to structure their work:
- A description of the spa and all of its areas.
- Procedures for customer service and treatment.
- Experience of the spa for various types of clients.
- A tour of the spa.
- Spa rules for guests.
- Rules for spa staff.
- Rules on the appearance of staff.
- Meetings and communication organisation.
- Reservation procedures and client-based management.
- Reservation confirmation procedures.
- Payment procedures.
- Communication by e-mail.
- Telephone etiquette.
- Presentation and layout of the area.
- Hygiene and cleaning guidelines.
